He is shy, and speaks broken English. He loves Bihar, the state in which he was born and brought up. He is an alumnus (and topper) of IIM- Ahmedabad. He was MTV's youth icon for 2008.
And he is a vegetable vendor.
Surya Ragunaathan meets Kaushalendra Kumar, a young social entrepreneur currently doing some pioneering work in the field of vegetable retail.
Interview:
What inspired you to be an entrepreneur and start doing something on your own?
Since childhood, I have been learning many should-be-done-in-agriculture-sector things. Especially in Bihar. I always found farmers had nobody to look up to, no support from anybody. Being a farmer's son myself, I thought I have been given an opportunity (of getting a good education and to be knowledgeable) which most farmers' children don't get in this country. So I wanted to do something for our society and for them especially. Because nobody cares for them.
Is your work completely charitable, or are you also making a livelihood out of this?
We are not doing any charity. We are making our livelihood out of this as well. This is a business opportunity for farmers and for all of us.
So what exactly do you do?
My organisation is called KNIDS Green Pvt. Ltd. and Samriddhii is the vegetable retail project. We focus on mobilizing and organizing the informal and fragmented vegetable sector. We resource poor vegetable growers, vegetable vendors, and farm labourers of Bihar. The goal of the foundation is to create opportunities - gainful and dignified self-employment - for the families dependent on agriculture sector, especially disadvantaged sections namely farmers, farm labourers, agriculture produce vendors and many others. This is a community that brings rice and dal to your home. And nobody cares for them. We ensure sustainable livelihood, enriched environment, improved quality of life and good human values for them.
Can you describe step-by-step the process of your work?
We have been working towards making the street vegetable vendors, your sabziwala and marginal growers more professional. We also work towards empowering them to face future challenges in the new global economy, thus creating wealth and prosperity from 'farm-gate to food-plate' through undertaking the holistic view of vegetable supply chain under our project 'Samriddhii' We have formed some attractive partnerships between the farmers and vendors with a focus on shared interests and mutual growth. To maintain product integrity from the source to the customer, the organisation has established a totally integrated supply chain and services bundle which connects and maintains the flow of goods from the source (growers) to customer (road-side vendors, organized retailers, food services and hospitality industry). Key benefits of the model include waste reduction (quantity and time), shelf-life extension and cost reduction of agri-produce from hinterlands and upcountry sources to the markets.
We have public and private partnerships with Agriculture Technology Management Agency (ATMA), Patna. We have been assisted financially through soft loan by Friends of Women World Banking (FWWB) Ahmedabad. Recently, Punjab National Bank (PNB) has sanctioned Rs. 50 Lakhs to our project. Approximately 1000 farmers are associated with us. We have our procurement network in two districts of Bihar namely Patna and Nalanda.
How much of your MBA knowledge do you practically use in your work? (Can you give some examples here?)
MBA knowledge has developed confidence in me. I have been using the concepts learnt at IIM-Ahmedabad in designing training modules, expansion strategies and overall development strategies of the work we are involved in. You know, MBA taught me to have a holistic approach to problems.